Chile’s wine exports to its top market of Brazil are booming, helping to offset a decline in sales to the United States due in part to tariffs. Industry data and experts confirm this shift in trading dynamics, which has kept Chile’s overall wine exports steady in 2025.
Data from Wines of Chile shows purchases from the U.S., Chile's second-biggest market by volume, have fallen 13% in the first seven months of the year following the imposition of 10% tariffs by President Donald Trump's administration. According to Wines of Chile’s commercial director, Angelica Valenzuela, this has created a less dynamic and declining American market as the cost of tariffs transferred to consumers. Conversely, exports to Brazil jumped nearly 10% over the same period, consolidating its position as Chile's top export destination.
Chile accounts for nearly half of Brazil's import market, where the number of regular wine consumers, especially women and those with more disposable income, is growing. Valenzuela attributed a separate 23% drop in exports to China to a general decrease in Chinese wine consumption that has affected most selling nations. Moving forward, Chile’s marketing strategy will focus on strengthening the country's image as a source of premium and sustainable wines.
Why Collectors Should Care
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Tariff Impact: The 10% U.S. tariff has slowed the market dynamic for Chilean wines, potentially creating attractive short-term buying opportunities as pricing adjusts.
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Strategic Shift: Chile’s focus on its premium and sustainable image in the booming Brazilian market signals a long-term strategy to move away from lower-end volumes.
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Market Diversification: The growth in Brazil and other markets (Canada, Japan, South Korea) provides stability, minimizing the impact of the U.S. and China market contractions.
