U.S.-France relations soured this past week after President Trump threatened to impose a devastating 200% tariff on French wine and Champagne, a move that could effectively wipe out the market in the United States.
On January 20th, French President Emmanuel Macron sharply criticized a threat from U.S. President Donald Trump to levy 200% tariffs on French wines. Analysts believe the move is a response to France's refusal to participate in a new U.S.-led peace initiative. A 200% tariff would add $20 to every $10 of the price, tripling its cost before any local taxes, distributor markups, and retail margins are even applied.
For American consumers and collectors, this signals a potential collapse of imports. While French wine accounts for 15% of all wine imported into the U.S., its disappearance from shelves would be deeply felt, especially in the premium sector. Experts predict that overall retail wine prices in the U.S. could rise significant if the tariffs are enacted. The situation keeps importers, retailers, and consumers anxiously watching developments, as it could fundamentally reshape the American wine landscape.
Sources: Decanter