Knowledge — Champagne

The Champagne market is experiencing a structural shift in consumer preferences, with buyers increasingly moving away from traditionally dominant Grande Marque brands toward Grower Champagnes and premium local sparkling alternatives. This change is redefining what consumers value in their festive purchases, prioritizing unique terroir and quality-to-price ratio.

This indication system uses two capital letters and provides an insight into how and by whom the Champagne is made. The categories, designated by specific abbreviations, are found on Champagne labels and are crucial for understanding the origins of the bottle in hand.