The Drinks Trade is observing a significant shift in consumer purchasing habits, with buyers moving away from traditionally dominant Champagne brands towards Grower Champagnes and premium local sparkling alternatives.
Industry analysis suggests this change is partly driven by price rises and cost-of-living pressures. However, while some consumers are trading down, the high-end segments, such as Blanc de Blancs and Vintage Champagnes, are performing strongly during the crucial Christmas and New Year period. This indicates that premiumization remains key, but brand loyalty is being tested. The market is rewarding producers who offer a strong quality-to-price ratio or unique terroir-driven expressions.
Source: Drinks Trade, 2025-12-10
