News — Champagne

Even as demand shifts and climate pressure mounts, the Champagne region is grappling with pricing tensions while quietly embracing satellite‑driven viticulture to safeguard the future of luxury bubbles.

Brazil’s wine market is quietly turning into one of the most promising growth stories of 2026, led by sparkling wines and a clear premiumization trend that should be on every serious importer’s radar.

U.S.-France relations soured this past week after President Trump threatened to impose a devastating 200% tariff on French wine and Champagne, a move that could effectively wipe out the market in the United States.

In 2026, the world of Champagne is more exciting than ever, with a growing interest in prestige cuvées, grower Champagnes, and diverse styles, offering consumers an expanding universe of bubbles to explore.