News — Champagne
📉 Champagne Market Adapts as Average Price Falls 12% in Three Years
The Champagne market is adapting to a complex economic climate, having recorded a -12% decrease in average price over the last three years, a decline less severe than that of Burgundy and Bordeaux, according to a new December 2025 report.
🚨 LVMH Champagne Workers Call for Further Strikes Over Bonuses
LVMH Champagne units are facing further labor disruption as the CGT union called on staff at Moët & Chandon and Veuve Clicquot to participate in protests and potential strike action over year-end bonuses.
🍾 Shift in Champagne Buying: Away from Dominant Brands to Growers
The Drinks Trade is observing a significant shift in consumer purchasing habits, with buyers moving away from traditionally dominant Champagne brands towards Grower Champagnes and premium local sparkling alternatives.
🥂 Champagne Outperforms Bordeaux in Market Resilience and Scarcity Value
While Bordeaux remains the largest category by trade volume, Champagne has demonstrably performed better against the recent market downturn, showing stronger price resilience and greater scarcity-driven demand in the most recent trading periods of 2025.
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