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News — ProWein

🥂 Alcohol‑Free and Aperitivo at ProWein 2026: How Europe Is Redefining “Luxury in the Glass”

At ProWein 2026 in Düsseldorf, leading European groups are betting big on premium alcohol‑free bubbles and Mediterranean spritz aperitivos, reshaping what “luxury” can look like for the next generation of wine drinkers.