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🥂 Alcohol‑Free and Aperitivo at ProWein 2026: How Europe Is Redefining “Luxury in the Glass”

At ProWein 2026 in Düsseldorf, leading European groups are betting big on premium alcohol‑free bubbles and Mediterranean spritz aperitivos, reshaping what “luxury” can look like for the next generation of wine drinkers.

🚫 No-Alcohol Trend Reaches the Top: Premier Grand Cru Classé Sauternes to Release No-Alcohol Wine

In a landmark moment for the industry, Château Sigalas Rabaud, a prestigious Premier Grand Cru Classé estate in Sauternes, has announced the release of its first non-alcoholic sweet white wine, validating the growing demand for premium no-alcohol options.