Renewed activity from American collectors is acting as a major catalyst for the fine wine market's stabilization, with U.S. buyers now representing nearly 30% of all trade on major platforms.
Following a period of global market uncertainty, the late 2025 rebound is being led by a strong resurgence in confidence from US-based buyers. This activity is focused heavily on "classic collectables," with US cult labels like Opus One and Screaming Eagle dominating local market share. Crucially for global markets, U.S. buyers are also strongly supporting demand for top-tier Champagne and Burgundy, reinforcing the market’s pivot back to quality and established blue-chip names.
Source: TradingGrapes Market Update, 2025-10-27
