Knowledge — pinot noir

The Champagne market is experiencing a structural shift in consumer preferences, with buyers increasingly moving away from traditionally dominant Grande Marque brands toward Grower Champagnes and premium local sparkling alternatives. This change is redefining what consumers value in their festive purchases, prioritizing unique terroir and quality-to-price ratio.

Climate change continues to be the dominant long-term factor reshaping the European fine wine landscape, leading to earlier harvests, higher sugar levels, and regional adjustments in vineyard management and varietal choices. Recent data emphasizes the ongoing pressure on classic cool-climate areas and the increasing suitability of previously marginal regions.