News — Wine Trends

Even as many wine regions face declining volumes and economic headwinds, Prosecco continues to buck the trend in 2026, posting fresh growth and reminding the trade that accessible, branded bubbles still matter.

California growers have removed roughly 38,000 acres of vineyards in just a few seasons, signaling the deepest structural reset in decades – with serious implications for the future of premium Napa and Sonoma wine.

Global wine consumption continues to fall in 2026, but the real story for premium European and Californian wineries is not collapse – it is a sharper, more selective demand that increasingly rewards quality, identity, and storytelling.

French winemakers have been given the green light to change a centuries-old tradition: a new national law passed in late 2025 now permits the addition of sugar (as grape must) to dry wines, a revolutionary step, especially for Bordeaux.