News — Vintage Champagne

In 2026, the world of Champagne is more exciting than ever, with a growing interest in prestige cuvées, grower Champagnes, and diverse styles, offering consumers an expanding universe of bubbles to explore. 

The Drinks Trade is observing a significant shift in consumer purchasing habits, with buyers moving away from traditionally dominant Champagne brands towards Grower Champagnes and premium local sparkling alternatives.