News — Investment Trends

In 2026, the world of Champagne is more exciting than ever, with a growing interest in prestige cuvées, grower Champagnes, and diverse styles, offering consumers an expanding universe of bubbles to explore. 

After years of being overshadowed by other regions, Bordeaux is making a major comeback in 2026, capturing the attention of a new generation of American wine lovers with its quality, value, and classic appeal.

While merchant confidence has declined across the fine wine industry, the confidence score among auction houses actually increased by 21.4% in 2025, signaling long-term conviction in collectable assets.

Renewed activity from American collectors is acting as a major catalyst for the fine wine market's stabilization, with U.S. buyers now representing nearly 30% of all trade on major platforms.