News — Grower Champagne
🍾 Shift in Champagne Buying: Away from Dominant Brands to Growers
The Drinks Trade is observing a significant shift in consumer purchasing habits, with buyers moving away from traditionally dominant Champagne brands towards Grower Champagnes and premium local sparkling alternatives.
🥂 Champagne Outperforms Bordeaux in Market Resilience and Scarcity Value
While Bordeaux remains the largest category by trade volume, Champagne has demonstrably performed better against the recent market downturn, showing stronger price resilience and greater scarcity-driven demand in the most recent trading periods of 2025.
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