News — Grower Champagne

In 2026, the world of Champagne is more exciting than ever, with a growing interest in prestige cuvées, grower Champagnes, and diverse styles, offering consumers an expanding universe of bubbles to explore. 

The Drinks Trade is observing a significant shift in consumer purchasing habits, with buyers moving away from traditionally dominant Champagne brands towards Grower Champagnes and premium local sparkling alternatives.

While Bordeaux remains the largest category by trade volume, Champagne has demonstrably performed better against the recent market downturn, showing stronger price resilience and greater scarcity-driven demand in the most recent trading periods of 2025.