News — Collector Trends

In 2026, the world of Champagne is more exciting than ever, with a growing interest in prestige cuvées, grower Champagnes, and diverse styles, offering consumers an expanding universe of bubbles to explore. 

After years of being overshadowed by other regions, Bordeaux is making a major comeback in 2026, capturing the attention of a new generation of American wine lovers with its quality, value, and classic appeal.

Collector focus in the Bordeaux market has shifted strongly toward ready-to-drink back-vintages and established, high-scoring "classic" years from the last two decades. This trend is driven by an ongoing pricing disconnect in the En Primeur market and a renewed collector desire for physical, proven assets that are nearing or at their prime drinking window.